Every December, Pantone announces its “Color of the Year” to set the tone (!) for the upcoming year’s design color schemes, in both interior design and fashion. This year, the color is Tangerine Tango. “A spirited reddish-orange, (it) continues to provide the energy boost we need to recharge and move forward,” according to Leatrice Eiseman, executive director of the Pantone Color Institute.
Pantone takes their color selections very seriously, taking into account the prevailing social and economic conditions. They believe that consumers need a shot of energy in 2012, like they’ll get from Tangerine Tango. “There’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things,” says Eiseman. I’m not sure that a color can lower unemployment or solve the economic crisis in Europe, but I have had a crush on orange since I travelled to India three years ago, where I saw it brilliantly paired with hot pink.
Tory Burch comes close to this color pairing in her Stephanie Tunic in red volcano:
Although Pantone says orange is the “new” color, it’s actually been on clothing designer’s radars for some time now.
Burberry has a spectacular suede coat in burnt orange:
As does Tommy Hilfiger for Spring 2012
Tory Burch has a timeless envelope clutch in a very modern hot orange:
Although many people may see this color as a passing fad, there are those who have recognized the color’s appeal for a long, long time:
Will I see you in orange next spring?
Images: Pantone, Tory Burch, Burberry, Tommy Hilfiger/Fashionista, Tory Burch, Hermes