Montreal Fashion Week 2012: Que C’est Chic!


Great Guccis!  I’d save the spiky heels for show and wear the flats for actual walking.  I love them both!

As you know, Fall 2012 Fashion Week is wrapping up today in New York.  My chief of marketing & communications at Julia Farr — and sister —  Mary Joyce hit some of the Fall ’12 runway shows this week and covered the full gamut of shows last week in Montreal, where they presented Spring 2012 collections. Below is Mary Joyce’s wrap up on on the her experience tres canadien. Voila!

Chere Julie & Ann,

I recently returned from Fashion Week in Montreal. It was a fabulous experience and different that of New York’s Fashion week. I was accompanied by my dear friend and trend spotter, Alison.

To embrace our Montreal visit we enjoyed dinner our first night in an igloo in the renowned Snow Village. Everything is created out of snow and ice. It reinforces the reason that Canada is in the top three countries for the fur trade. The tables and seating were carved out of ice. Fur blankets covered the chairs and the igloo glowed with the reflection of the lighting. The hostess greeted us with a cup of broth as we were seated. It gave new meaning to the phrase “room temperature”!

The next morning we were welcomed at a breakfast by the Fashion commissioner of Montreal! We were supplied with a dossier of appointments and sent on our way. Montreal is a sprawling city. We quickly found out that while many designers have retail stores, their offices, showrooms and workrooms are in the same space. Talk about feeling the creative juices flowing!! Here are some images from the studios of Iris Setlakwe.

We went directly from our showroom appointments to the runway shows. They were held in the Marche Bonsecours in Old Montreal. The shows were held back-to-back each evening. The atmosphere was that of a night club. There was a party room that was filled with models, designers, fashionistas, D.J.’s playing pounding music, strobe lights swirling around the room, champagne flowing. The whole atmosphere made me feel younger, thinner, taller, groovier and cooler! We learned that platform shoes are not just for women!  And now to the main event – The Runway Shows!

Fashionistas Abounded!

at the Montreal Marche Bonsecours

We were invited to 9 shows. They were all amazing and one bordered on a Tim Burton movie it was so dramatic! Check out this video of the DUY show for Spring 12. 

Melissa Neptun Spring 2012 Runway

Iris Setlakwe Spring 2012 Runway

Martin Lim 2012 Spring Runway

Other runway trends that captured our attention were the ever-present exposed zipper,  feather embellishments, fabric panels and ruffles on a bib-like top.  Also going strong are tunic tops with slim leg pants and an uneven hemline is on the horizon. Don’t forget the fur! Fur coats, jackets, sweaters, vest and trim for scarves, boots and gloves — even in Spring. It is Montreal, after all!

It was incredibly interesting and educational as well as fun to participate in another country’s fashion week. We felt tres international!  A bien tot! Mille bisous – Mary Joyce


1 Comment

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One response to “Montreal Fashion Week 2012: Que C’est Chic!

  1. Ann

    MJ, what an exciting trip to the Great White North! Can I come next year? I’ll bring an extra fur coat.

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