Pre-Spring Market 2013

Intermezzo Market, New York, August 2012

Ann,

We are just back from Pre-Spring 2o13 market in New York! Before I tell you all about it, I wanted to let you know that I completely agree with your take on the U.S.A. Nike grey jackets at the Olympics. As much as I like a good neutral, all color and verve and symbolism seemed to drain from the fabric. The choice of color was too utilitarian for such magnificent, winning moments. BUT, what we have been completely excited about here in DC, and most especially at my daughters’ school in Bethesda, Maryland, is the amazing Gold Medal victory of fifteen year old swimmer Katie Ledecky, a fellow Stone Ridge Gator.  She not only nearly broke the world record in the 800 meter race, but also improved her personal best by more than five seconds — something virtually unheard of at the Olympic level! The Nike grey was nowhere to be found as we were all waving our red, white and blue as Katie swam to a remarkable win!

So – back to market we went this week. After a day in the showrooms and a day at the Javits Center seeing some favorite designers, as well as some collections new to us — we have a good idea on what will be hanging in JULIA FARR in January 2013.

At Halston Heritage, we chose some fantastic handbags, large and small, brights and neutrals with great Halston details that harken back to the designer’s original creations in the 1970s. They told us we couldn’t photograph the collection so I’ll have to send photos when the bags arrive. Max Mara featured great zebra prints in jackets, dresses and tops –with orange, purple and emerald green abounding in all the designs.

We had fun choosing the perfect DC Spring dresses with designer Amy Matto – photo below – in navy, poppy and a combination of the two shades that are great for day to evening.

with Amy Matto at Pre-Spring Market

At Kara Ross, we saw the cuffs, large link chains and rings she is known for, in an array of snake-y skins and beautiful stones.

A look at the colors and shapes of Kara by Kara Ross Spring 2013

Casey and Leah at Kara Ross’ booth showing designs for 2013

And after visits to Susana Monaco, Milly, Francis, our new and fun scarf collection, Yarnz, with lots of stops along the way to check out lines we had never seen before, we ended our deep dive into Pre-Spring fashion with a drink on the rooftop at the very hip Ink48 on 48th and 11th.

My niece, Amelie, Marketing Director & sister extraordinaire, Mary Joyce, & me rooftop at Ink48

We saw a lot of sheath dresses, lace overlay, very bright colors in accessories (chartreuse green and poppy red) with leather accents everywhere. It seems what was strong in Spring 2012 is crossing over into next year — but I’ll know the definitive take on Spring ’13 when we go back to market in September.

Ann, hope you’ll join us – we missed you this round!

–Julie

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